What does achieving a market orientation involve?
A) implementing actions to provide satisfaction for employees
B) determining how to deliver superior customer value
C) doing research on suppliers and competitors
D) establishing and maintaining mutually satisfying relationships with suppliers

Question

Quizplus · Accepted Answer

Achieving a market orientation involves determining how to deliver superior customer value by focusing on customers' needs and wants and adapting business strategies accordingly. While actions to provide satisfaction for employees, research on suppliers and competitors, and establishing relationships with suppliers may all be important components of a business strategy, they are not the primary focus of achieving a market orientation.

What Does Achieving a Market Orientation Involve