What occurs when consumers remember only information that supports their personal feelings or beliefs?
A) faulty selectivity
B) selective retention
C) selective distortion
D) selective exposure

Question

Quizplus · Accepted Answer

This phenomenon is known as selective retention, where consumers retain only the information that aligns with their existing beliefs or attitudes, while selectively forgetting or ignoring contradicting information.

What Occurs When Consumers Remember Only Information That Supports Their