What is the name for the processes individuals use when making a purchase decision?
A) consumerism
B) marketing
C) consumer behaviour
D) perceptual mapping

Question

Quizplus · Accepted Answer

The process individuals use when making a purchase decision is called consumer behaviour. Consumer behaviour involves various stages such as problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation.

What Is the Name for the Processes Individuals Use When