A mass marketer,such as Walmart,targets the entire consumer market with a common marketing mix.What is Walmart's approach to segmenting?
A) differentiated
B) undifferentiated
C) targeted
D) concentrated

Question

Quizplus · Accepted Answer

Walmart's approach to segmenting is undifferentiated, as they target the entire consumer market with a common marketing mix. They do not differentiate their marketing mix to appeal to specific segments.

A Mass Marketer,such as Walmart,targets the Entire Consumer Market with a Common