DCS Corporation is a company that makes barbecue grills.It has expanded into high-priced,multipurpose grills for people who want to be able to cook all their food outside.Facing little competition,DCS designed an excellent line of specialty grills,had good distribution,used effective promotion with this market,and within four years had a respectable market share.Yet financial losses every year have caused DCS to decide to drop this line.The reason could be that this market segment,relative to the resources devoted to it,lacked which of the following?
A) causality
B) substantiality
C) identifiability and measurability
D) accessibility

Question

Quizplus · Accepted Answer

The question specifically mentions that DCS Corporation is facing financial losses despite having good distribution, effective promotion, and a respectable market share within the high-priced, multipurpose grill market. Therefore, the issue is not with causality (A), identifiability and measurability (C), or accessibility (D), but rather with the substantiality of the market segment - it may not be large enough to justify the resources devoted to it.

DCS Corporation Is a Company That Makes Barbecue Grills