Scanner-based research is a system of gathering information on respondents by continuously monitoring the promotions panel members are exposed to and their subsequent purchase behaviour.

Name: Scanner-based research is a system of gathering information on respondents by continuously monitoring the promotions panel members are exposed to and their subsequent purchase behaviour.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Scanner-based research involves monitoring the promotions panel members are exposed to and their purchase behaviour.

Scanner-Based Research Is a System of Gathering Information on Respondents