Shayla Wong is considering mall intercept interview techniques for collecting some primary data.She can choose between computer-assisted personal interviewing and computer-assisted self-interviewing.

Question

Quizplus · Accepted Answer

Mall intercept interviews can be conducted using both computer-assisted personal interviewing (CAPI) or computer-assisted self-interviewing (CASI) techniques. The choice between these two methods depends on the research objectives, target audience, and resources available.

Shayla Wong Is Considering Mall Intercept Interview Techniques for Collecting