Several types of analysis are common to marketing research.Which one provides a general picture of the results of the study and is the simplest,noting how many respondents answered a question a certain way?
A) one-way frequency tables
B) scaled responses
C) passive people meters
D) statistical analyses

Question

Quizplus · Accepted Answer

One-way frequency tables provide a simple and general picture of the results by showing how many respondents answered a question in a certain way. Scaled responses involve assigning numerical ratings to responses and require more complex analysis. Passive people meters are used to gather data on television viewing habits and are not relevant to all types of marketing research. Statistical analyses involve complex mathematical techniques to analyze data and are not as simple as one-way frequency tables.

Several Types of Analysis Are Common to Marketing Research