C&S Manufacturing Company wants to add five square metres to its most popular rolls of wrapping paper and keep the individual price of each roll at $4.95.C&S Manufacturing wonders if the additional paper area would increase sales enough to offset the higher costs.What type of primary data research should the company use to answer this question?
A) mail surveys with current distributors
B) experimental research
C) telephone interviews with current and potential customers
D) focus group interviews in a laboratory setting

Question

Quizplus · Accepted Answer

Experimental research would allow C&S Manufacturing to test the impact of the larger size on sales by creating a controlled experiment with a test group and a control group. This would provide more accurate and reliable data compared to other methods such as surveys or interviews, as it would allow the company to directly measure the impact of the increased size on sales.

C&S Manufacturing Company Wants to Add Five Square Metres to Its