The only two branding strategies available to a company that wants to market its product globally are to either use the brand name everywhere or to develop a new brand name for each different market.

Question

Quizplus · Accepted Answer

There are actually several branding strategies available to a company that wants to market its product globally, including using the same brand name everywhere, adapting the brand name or logo for different markets, or developing entirely new brand names for different regions or cultures.

The Only Two Branding Strategies Available to a Company That