Hellman's is a brand name owned by Unilever.It is most often recognized as a brand of mayonnaise.When Unilever introduced Hellman's honey mustard,it was an example of what type of strategy?
A) repositioning
B) demarketing
C) product line extension
D) cannibalization

Question

Quizplus · Accepted Answer

Hellman's introducing honey mustard is an example of product line extension, which is when a company adds a new product to an existing line of products under the same brand name.

Hellman's Is a Brand Name Owned by Unilever