Firms that routinely experience success in new-product introduction tend to have which of the following?
A) figurehead leadership
B) an obsession with quantity rather than quality
C) a vision of what the market will be like in the future
D) a history of a sales orientation

Question

Quizplus · Accepted Answer

Firms that routinely experience success in new-product introduction have a vision of what the market will be like in the future. This helps them understand the needs and wants of customers and develop products that will meet those needs.

Firms That Routinely Experience Success in New-Product Introduction Tend to Have