Which of the following has been found to be an efficient substitute for traditional methods of conducting test markets?
A) market concentration
B) on-line test marketing
C) product sampling
D) simulated product adoption

Question

Quizplus · Accepted Answer

On-line test marketing has been found to be an efficient substitute for traditional methods of conducting test markets. It allows companies to reach a larger and more diverse group of consumers in a shorter period of time, while also providing real-time feedback and data analysis. Additionally, on-line test marketing can be more cost-effective than traditional methods, as it eliminates the need for physical product distribution and can be targeted to specific groups or demographics.

Which of the Following Has Been Found to Be an Efficient