What does product width refer to?
A) merchandise mix
B) the number of different brands offered within each assortment
C) the assortment of products offered
D) price and after-sales service of product offerings

Question

Quizplus · Accepted Answer

Product width refers to the assortment of products offered by a business. It is the number of product lines a company carries or the variety of different products within a product line.

What Does Product Width Refer To