Zellers uses a strategy of setting moderate to low prices on large quantities of products,and then uses substantial amounts of promotion to stimulate a high turnover of inventory.Zellers offers a wide variety of different product lines.What is Zellers an example of?
A) a factory outlet
B) a mass merchandiser
C) a franchising operation
D) a specialty store

Question

Quizplus · Accepted Answer

Zellers' strategy of setting moderate to low prices on large quantities of products and using substantial amounts of promotion to stimulate high turnover of inventory is characteristic of a mass merchandiser. Furthermore, Zellers offers a wide variety of different product lines, which is also a characteristic of a mass merchandiser.

Zellers Uses a Strategy of Setting Moderate to Low Prices