What happens when pricing is used as part of a promotion strategy?
A) It must be accompanied by personal selling.
B) It cannot be used as a public relations tool.
C) It can be effectively used in trade promotions.
D) It makes the establishment of a price-to-quality relationship unnecessary.

Question

Quizplus · Accepted Answer

Pricing can be effectively used in trade promotions, such as offering discounts or special deals to retailers or wholesalers. This can encourage them to stock and promote the product, leading to increased sales. Pricing can also be used in other promotion strategies, such as sales promotions or bundle offers to customers. However, pricing should not be the only promotion strategy used, as it may not effectively communicate the value proposition of the product or brand.

What Happens When Pricing Is Used as Part of a Promotion