Which of the following factors can a manager IGNORE when deciding on prices for an entire product line?
A) Products in the line could be substitutes for one another.
B) Products in the line are complementary to one another.
C) The buyer considers the brand or the price first.
D) Products share joint costs.

Question

Quizplus · Accepted Answer

When deciding on prices for an entire product line, a manager can ignore whether the buyer considers the brand or the price first. This factor is more relevant to individual purchasing decisions and marketing strategies rather than pricing strategies for a product line as a whole. Factors like product substitution, complementarity, and shared costs directly impact pricing strategies across a product line.

Which of the Following Factors Can a Manager IGNORE When