Why do consumers sometimes prefer two-part pricing?
A) Consumers prefer a limited number of choices.
B) Consumers like to be in control of costs.
C) Prices have little or no psychological influence on most consumers.
D) Consumers are uncertain about the number and types of activities that might be used at places like amusement parks.

Question

Quizplus · Accepted Answer

Consumers prefer two-part pricing because it allows them to pay a fixed fee for access and then pay per use, which is beneficial when they are uncertain about how much they will use the services or activities, such as at amusement parks.

Why Do Consumers Sometimes Prefer Two-Part Pricing