In a CRM system,what are those areas of the business where customer data are gathered and used to guide and direct the decision making within that business unit?
A) observational points
B) focus areas
C) data mining
D) touch points

Question

Quizplus · Accepted Answer

Touch points are the areas of the business where customer data is gathered and used to guide decision making. These touch points can include interactions with sales, customer service, marketing campaigns, and other touchpoints where the customer engages with the business.

In a CRM System,what Are Those Areas of the Business