Suppose a firm builds long-term relationships with clients by focusing on what satisfies and retains valuable clients.Which of the following BEST describes the firm?
A) market-oriented
B) supply-based
C) customer-centric
D) sales-oriented

Question

Quizplus · Accepted Answer

A firm that focuses on satisfying and retaining valuable clients is said to be customer-centric. This means that the firm is highly focused on the needs and preferences of its customers and seeks to build sustainable long-term relationships with them. This approach is in contrast to a sales-oriented approach, which is focused more on generating short-term revenue, or a supply-based approach, which is focused on the company's internal operations and logistics. A customer-centric approach is considered the most effective for building a loyal customer base and driving long-term growth.

Suppose a Firm Builds Long-Term Relationships with Clients by Focusing