From a consumer's perspective,value is based on _____.
A)the perception of benefits received versus price paid
B)who performs each of the elements in a value chain
C)who performs the visible elements in a value chain
D)only the price paid

Question

Quizplus · Accepted Answer

Value, for the consumer, is determined by the perceived benefits received in relation to the price paid. This means that the consumer evaluates the worth of a product or service based on how much benefit they receive from it compared to the cost they have to incur. Hence, option A is the correct choice. Option B and C are incorrect as they do not focus on the customer's perception of value. Option D is also incorrect as it implies that the price paid is the only factor affecting value for the customer, which is not true.

From a Consumer's Perspective,value Is Based on _____