A significant factor in the growth of factory outlets is the _____.
A)ability of outlets to purchase merchandise for cash
B)success of wholesale sales
C)success of catalog sales
D)desire/need for manufacturer control where discounted merchandise is to be sold

Question

Quizplus · Accepted Answer

The desire and need for manufacturers to have control over where their discounted merchandise is sold is a significant factor in the growth of factory outlets. Factory outlets allow manufacturers to sell their overstock or outdated merchandise directly to consumers at a discounted price while still maintaining control over their brand image and pricing strategies. This control is not possible in traditional retail outlets, which is why manufacturers are increasingly turning to factory outlets as a sales channel.

A Significant Factor in the Growth of Factory Outlets Is