Doubt that the correct product has been purchased is known as _____.
A)psychological risk
B)perceived risk
C)cognitive dissonance
D)information re-evaluation

Question

Quizplus · Accepted Answer

Cognitive dissonance refers to a state of mental discomfort or confusion that a consumer experiences after purchasing a product and then doubting that it was the correct choice. This may happen due to the discrepancy between the expectations and actual performance of the product or other factors such as external influences or unclear information. The consumer may feel anxious, regretful, or frustrated and try to rationalize their decision or seek reassurance from others.

Doubt That the Correct Product Has Been Purchased Is Known