Under what condition would it be rational for the trading areas of two branch locations to completely overlap?
A)when the retailer desires cost economics in promotion
B)when the retailer decides to switch store locations from one large store to two small stores
C)when a retailer pursues a mass marketing strategy
D)when each store has a different target market

Question

Quizplus · Accepted Answer

When each store has a different target market, it would be rational for the trading areas of two branch locations to completely overlap. This is because each store would be targeting a different group of customers, so there would be no need to avoid competition between the two stores.

Under What Condition Would It Be Rational for the Trading