A new retail location with high trading-area overlap to an existing location is preferable when _____.
A)the primary areas are circular in shape
B)the primary trading area is small
C)the primary trading area is large
D)a retailer may not be able to negotiate a satisfactory lease renewal on the present location

Question

Quizplus · Accepted Answer

A new retail location with high trading-area overlap is preferable when a retailer may not be able to negotiate a satisfactory lease renewal on the present location, as it ensures continuity of service to the existing customer base.

A New Retail Location with High Trading-Area Overlap to an Existing