In comparing the performance of seasonal retailers,the same time periods (such as the fourth quarter of 2011 and the fourth quarter of 2010)should be used.

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To accurately compare the performance of seasonal retailers, it is important to use the same time periods, such as the same quarters of different years. This allows for an apples-to-apples comparison and eliminates any potential discrepancies caused by seasonality or other external factors.

In Comparing the Performance of Seasonal Retailers,the Same Time Periods