___________ theory argues that the bandwidth of communication influences the degree to which the communication is personal or impersonal.
A) Social exchange
B) Social information processing
C) Cognitive processing
D) Social presence

Question

Quizplus · Accepted Answer

Social presence theory argues that the level of social presence in communication (i.e. the degree to which communicators perceive each other as real, present and engaged in the interaction) is determined by various factors, including the bandwidth of the communication channel. Specifically, the theory suggests that the more bandwidth available in a communication channel (e.g. face-to-face or video chat versus text-based messaging), the more social presence is experienced by the participants, leading to a more personal and engaging interaction.

___________ Theory Argues That the Bandwidth of Communication Influences the Degree