What concept did Erving Goffman use to refer to a powerful and negative label that greatly changes a person's self-concept and social identity?
A)a deviant ritual
B)a degradation ceremony
C)a secondary identity
D)stigma

Question

Quizplus · Accepted Answer

Erving Goffman used the concept of stigma to refer to a powerful and negative label that greatly changes a person's self-concept and social identity. A stigma can be based on different characteristics, such as race, gender, sexuality, disability, or illness, and it can affect how individuals are perceived, treated, and valued by others, leading to social exclusion, discrimination, and prejudice. Goffman argued that stigmatization is a social process that involves both the stigmatized individual and the wider society, and that it can have profound effects on people's lives and well-being.

What Concept Did Erving Goffman Use to Refer to a Powerful