Which of the following would not be useful in determining marketing ROI?
A) A marketing dashboard
B) Brand awareness
C) Market share
D) SWOT analysis
E) Customer equity

Question

Which of the following would not be useful in determining marketing ROI?
A)	A marketing dashboard
B)	Brand awareness
C)	Market share
D)	SWOT analysis
E)	Customer equity

Quizplus · Accepted Answer

A SWOT analysis, which stands for Strengths, Weaknesses, Opportunities, and Threats, is a strategic planning tool used to evaluate these four aspects of a project or business venture. It does not directly measure or contribute to the calculation of marketing ROI (Return on Investment), which typically involves financial metrics such as sales growth, marketing cost, customer acquisition cost, and customer lifetime value.

Which of the Following Would Not Be Useful in Determining