The process of customer-driven marketing involves which of the following?
A) Product; price; promotion; adaptation
B) Market segmentation; target marketing; differentiation; positioning
C) Marketing analysis; planning; implementation; feedback
D) Analysis; targeting; implementation; control
E) Problem identification; information search; decision; implementation

Question

The process of customer-driven marketing involves which of the following?
A)	Product; price; promotion; adaptation
B)	Market segmentation; target marketing; differentiation; positioning
C)	Marketing analysis; planning; implementation; feedback
D)	Analysis; targeting; implementation; control
E)	Problem identification; information search; decision; implementation

Quizplus · Accepted Answer

Customer-driven marketing involves understanding the needs and wants of the market segments, targeting specific segments, differentiating the product or service to meet those needs better than competitors, and positioning the product or service clearly in the minds of the target customers.

The Process of Customer-Driven Marketing Involves Which of the Following