Marketing management cannot always control environmental forces.In many cases,it must settle for simply watching and reacting to the environment.
Correct Answer:
Verified
Q19: The single most important demographic trend in
Q20: Generation Xers have grown up and are
Q21: The _includes suppliers,marketing intermediaries,customer markets,competitors,and publics.
Q22: Companies in several industries have recognized the
Q23: The _ are the factors and forces
Q25: Many marketers now recognize that the worlds
Q26: By carefully studying the _,marketers can adapt
Q27: As indicated in the chapter opener,change in
Q28: In Canada there are many laws created
Q29: Marketers must increasingly consider the distinctive needs
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