A _______________ may include anything from pure tangible goods to pure services and everything in between.
Correct Answer:
Verified
Q26: The _ is the third level of
Q28: Customers come to know a brand through
Q32: The most basic level of products and
Q33: In the so-called battle of brands between
Q34: The fact that a brand is highly
Q110: Attributes are the least desirable level for
Q122: Retailers and wholesalers who have created their
Q125: One aspect of managing service differentiation is
Q128: Customer retention is perhaps the best measure
Q131: Good service recovery can turn angry customers
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