Which of the following are the three major types of vertical marketing systems?
A) Corporate, contractual, and chain
B) Contractual, corporate, and independent
C) Contractual, corporate, and administered
D) Administered, independent, and franchised
E) Contractual, corporate, and task

Question

Which of the following are the three major types of vertical marketing systems?
A)	Corporate, contractual, and chain
B)	Contractual, corporate, and independent
C)	Contractual, corporate, and administered
D)	Administered, independent, and franchised
E)	Contractual, corporate, and task

Quizplus · Accepted Answer

The three major types of vertical marketing systems are contractual, corporate, and administered. These systems describe different ways in which producers, wholesalers, and retailers coordinate their activities to achieve greater efficiencies and effectiveness in the market.

Which of the Following Are the Three Major Types of Vertical