Which of the following is an example of horizontal channel conflict?
A) Managers of two separate Holiday Inns disagreeing over what constitutes poor service
B) United Airlines competing with Northwest Airlines for customers
C) Disgruntled factory workers complaining about a small pay raise
D) The BMW dealership in Fort Wayne complaining that the automaker is behind schedule
E) Shoppers Drug Mart competing with Pharmaplus for seniors

Question

Which of the following is an example of horizontal channel conflict?
A)	Managers of two separate Holiday Inns disagreeing over what constitutes poor service
B)	United Airlines competing with Northwest Airlines for customers
C)	Disgruntled factory workers complaining about a small pay raise
D)	The BMW dealership in Fort Wayne complaining that the automaker is behind schedule
E)	Shoppers Drug Mart competing with Pharmaplus for seniors

Quizplus · Accepted Answer

Horizontal channel conflict occurs when two or more businesses at the same level of the supply chain compete for the same customers. In this case, the managers of two separate Holiday Inns are disagreeing over what constitutes poor service, which is an example of horizontal channel conflict.

Which of the Following Is an Example of Horizontal Channel