If Tim wants to adopt the strategy of informative advertising for his bakery,which of the following would be the best objective?
A) Build brand preference
B) Suggest new uses for a product
C) Encourage customers to switch brands
D) Change customer perceptions of brand value
E) Keep brand in customer minds during off-seasons

Question

If Tim wants to adopt the strategy of informative advertising for his bakery,which of the following would be the best objective?
A)	Build brand preference
B)	Suggest new uses for a product
C)	Encourage customers to switch brands
D)	Change customer perceptions of brand value
E)	Keep brand in customer minds during off-seasons

Quizplus · Accepted Answer

Informative advertising is aimed at informing consumers about a product's benefits, uses, or features. Suggesting new uses for a product directly aligns with the goal of educating the market about the product's versatility or additional applications, which is a key aspect of informative advertising.

If Tim Wants to Adopt the Strategy of Informative Advertising