A simple message idea can become a great ad campaign when a copywriter and an art director team up to develop creative concepts.

Question

Quizplus · Accepted Answer

This statement is true. A copywriter is responsible for writing the words that will be used in an ad, while an art director is responsible for the visual design. When they work together, they can take a simple message idea and turn it into a creative and effective ad campaign.

A Simple Message Idea Can Become a Great Ad Campaign