Two common measures of operating performance are
A) number of new product focus groups
B) employee turnover and retention rates
C) sales revenue and gross margin
D) fuel costs and labour rates

Question

Quizplus · Accepted Answer

Sales revenue and gross margin are two common measures of operating performance as they both relate to the financial success and profitability of a business. Sales revenue measures the amount of money a company generates from its sales, while gross margin is the difference between the revenue generated and the cost of producing and selling the goods or services. These measures provide insight into the effectiveness of a company's operations and its ability to generate profits. Option A is not a measure of operating performance, but rather a marketing research tool. Option B reflects employee satisfaction and retention, but it does not measure operating performance. Option D reflects operating expenses, but not overall operating performance.

Two Common Measures of Operating Performance Are