A Red Ocean Strategy will include
A) creating uncontested market spaces
B) making the competition irrelevant
C) focusing on non-customers
D) aligning activities with its strategic choice or low cost

Question

Quizplus · Accepted Answer

Option D is the characteristic of a Blue Ocean Strategy, whereas a Red Ocean Strategy is focused on competing in existing market spaces with already established competitors. Therefore, options A, B, and C are not applicable to a Red Ocean Strategy.

A Red Ocean Strategy Will Include