Refer to the scenario below to answer the following questions.
Clubhouse Gourmet -A- (Scenario)
Imagine that you are the president of Clubhouse Gourmet, a successful chain of fast-food restaurants with 60 locations across Canada. The success you have experienced in the last five years has you considering various options about what to do next with the business. Should you continue to expand the business at the current rate? Or perhaps open new and different restaurants? What should you do?
-You are earning good profits but are fearful of growing too fast, so you decide to keep Clubhouse Gourmet in the same business and do not change the menu, hoping to retain the same market share and return-on-investment record. This would be considered a __________ strategy.
A) stability
B) growth
C) retrenchment
D) diversification
E) differentiation

Question

Quizplus · Accepted Answer

The strategy described is focused on maintaining the current market share and profitability, rather than aggressively seeking growth or making significant changes to the business model. This aligns with a stability strategy.

Refer to the Scenario Below to Answer the Following Questions