Which of the following provides a framework for understanding diverse businesses and helps managers establish priorities for allocating resources?
A) a differentiation strategy
B) vertical integration
C) a corporate portfolio matrix
D) a strategic business unit
E) strategic flexibility

Question

Quizplus · Accepted Answer

A corporate portfolio matrix, such as the Boston Consulting Group (BCG) matrix or the General Electric (GE) matrix, provides a framework for understanding diverse businesses and helps managers establish priorities for allocating resources. By classifying businesses based on their market share and market growth rate, the matrix helps managers decide which businesses to invest in and which to divest or harvest.

Which of the Following Provides a Framework for Understanding Diverse