Computer peripherals provider Ascent plans to enter a new market in another country. Which of the following represents a threat for Ascent?
A) Ascent's profit margin in the previous year was its lowest on record and it will require long-term planning to improve margins.
B) Ascent lacks the resources to enter the market on its own and has to find a partner in the new market.
C) Ascent will have to plan its entry carefully as the laws in the country do not favour foreign businesses.
D) Ascent needs to improve its service capabilities in the new country as this is an important source of revenue.
E) Ascent has to find internal resources to provide most of the financing for the new venture.

Question

Quizplus · Accepted Answer

The laws in the new country not favouring foreign businesses represent a threat to Ascent's entry into that market, as it could potentially face legal barriers or restrictions that could impact its ability to operate and be profitable. The other choices may represent challenges or obstacles, but they do not necessarily pose a significant threat to Ascent's success in the new market.

Computer Peripherals Provider Ascent Plans to Enter a New Market