Escalation of commitment refers to ________.
A) commitment to a bad decision due to an unwillingness to go against the opinion of the majority
B) an increased commitment to a previous decision despite evidence that it may have been wrong
C) the strengthening of commitment to a particular course of action due to greater motivation by others
D) greater commitment to a decision because of one's belief that it is "the right thing to do"
E) a decision based on external evidence that has been evaluated by experts.

Question

Quizplus · Accepted Answer

Escalation of commitment refers to the tendency to persist with a failing course of action even when it becomes clear that it is not working. This can occur when decision-makers become emotionally invested in a particular decision or course of action and are reluctant to admit they were wrong or to abandon their original plan. As a result, they may continue to invest time, effort and resources into a failing venture in the hope that things will improve, despite evidence to the contrary. Option B best describes this phenomenon.

Escalation of Commitment Refers to ________