Our ability to perceive movement when reading "message boards" used in advertising, is based on
A) apparent movement.
B) movement aftereffects.
C) "waterfall" effects.
D) motion agnosia.

Question

Quizplus · Accepted Answer

Apparent movement refers to the perception of movement in stationary objects or images, and it is often used in advertising to create the illusion of motion in "message boards." Therefore, our ability to perceive movement when reading such boards is based on apparent movement. Option B is incorrect because movement aftereffects refer to the perception of movement after exposure to a moving stimulus, which is not relevant in this case. Option C and D are also incorrect as they do not pertain to the perception of movement in static images.

Our Ability to Perceive Movement When Reading "Message Boards" Used