The use of psychographic information is particularly important for __________ positioning strategies.
A) head-on
B) lifestyle
C) brand leadership
D) innovation
E) value

Question

Quizplus · Accepted Answer

Psychographic information provides insight into consumers' lifestyles, interests, values, and attitudes, which are important factors in developing lifestyle positioning strategies. This approach involves creating a brand image and message that aligns with consumers' self-concept, aspirations, and values. Therefore, choice (B) is the most appropriate answer.

The Use of Psychographic Information Is Particularly Important for __________