A descriptive feature of a product is known as a(n)
A) attribute.
B) core value.
C) benefit.
D) positioning point.
E) brand point.

Question

Quizplus · Accepted Answer

A descriptive feature of a product is commonly referred to as an attribute. Attributes are the characteristics and traits of a product or service, such as its size, color, weight, and functionality. They are often used to differentiate products from one another and to help consumers make purchasing decisions.

A Descriptive Feature of a Product Is Known as A(n)