Peter drinks only Coca-Cola and if a particular restaurant does not serve Coca-Cola, he will not drink anything or will go to another restaurant. This is an example of
A) brand insistence.
B) brand recognition.
C) brand preference.
D) brand name.
E) brand loyalty.

Question

Quizplus · Accepted Answer

This is an example of brand insistence because Peter will only accept one specific brand of soda (Coca-Cola) and will not settle for anything else or go without altogether.

Peter Drinks Only Coca-Cola and If a Particular Restaurant Does