Which of the following would NOT be considered one of the strategic roles of public relations?
A) reaching opinion leaders
B) maximize news value of new product introductions
C) generating sales leads
D) reaching markets that may not be targeted by advertising
E) timing public relations events to reinforce advertising campaigns

Question

Quizplus · Accepted Answer

Generating sales leads is typically a function of a sales or marketing department, rather than a strategic role of public relations. The other options all involve strategic roles that public relations may play in promoting a brand or organization.

Which of the Following Would NOT Be Considered One of the Strategic