The objective of mapping strategic groups is to identify ________.
A) critical stakeholders
B) suppliers
C) complementors
D) direct competitors

Question

Quizplus · Accepted Answer

The objective of mapping strategic groups is to identify direct competitors. By creating a map of the industry based on similar strategic characteristics, companies can identify their closest competitors and better understand competitive dynamics within the industry. Mapping strategic groups does not necessarily help to identify critical stakeholders, suppliers, or complementors.

The Objective of Mapping Strategic Groups Is to Identify ________