It is easier to manage a firm that requires dissimilar dominant logics across business units.

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It is easier to manage a firm that requires similar dominant logics across business units. When business units have different dominant logics, it can be difficult to align strategies and coordinate operations across the organization. This can lead to inefficiencies and conflicts. A firm with similar dominant logics across its business units can benefit from economies of scale and scope, as well as greater coordination and integration.

It Is Easier to Manage a Firm That Requires Dissimilar