Escalating commitment is a process of continuing or increasing the allocation of resources to a course of action even though a substantial amount of feedback indicates that the choice made is wrong.

Question

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Escalating commitment is a real phenomenon in which individuals or organizations continue to invest in a failing decision or course of action despite negative feedback. This can be due to a variety of factors, such as a desire to justify previous investment, fear of admitting failure, or an emotional attachment to the decision.

Escalating Commitment Is a Process of Continuing or Increasing the Allocation